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BASF Prepares For 150th Anniversary in 2015

“We create chemistry” introduced as new claim in the BASF logo

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By: DAVID SAVASTANO

Editor, Ink World Magazine

BASF is introducing a new claim – “We create chemistry” – in its logo. This change to the company’s brand identity underlines how BASF collaborates and innovates with customers and partners to contribute to a sustainable future. The new claim is derived from BASF’s “We create chemistry” strategy, which was announced in 2011.   “Since we launched this strategy, BASF has been increasingly focusing on offering its customers functionalized products and solutions based on chemistry as a clever comb...

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